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From Marketing to Patient Support: Strategies to Enhance the Digital Experience for Medical Providers in Asia

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In today's digital age, it is critical for medical providers in Asia to ensure they provide their patients with a seamless and memorable digital experience. From marketing to patient support, the following tips will help medical providers in Asia provide a better digital experience and ensure maximum patient satisfaction. 

Personalise Marketing Efforts

By leveraging personalized content and targeting (via marketing automation tools like workflows), medical providers can ensure that their message resonates with patients. Additionally, medical providers should ensure that their digital marketing campaigns are optimized for mobile devices. As of 2020, the Asia Pacific region had the world’s highest mobile penetration rate of 61.7%, and this trend is expected to continue to grow rapidly. Therefore, medical providers need to optimize their digital journeys for mobile devices, providing easy-access points like WhatsApp or WeChat to reach the maximum number of patients.


Streamline Patient Acquisition

Medical providers need to ensure that patients can easily access information about the practice, book appointments online, and complete forms electronically. Additionally, medical providers should ensure that their website is user-friendly and has a modern design. According to research, 81% of patients expect an online experience on par with commercial websites. This means filling out a form and waiting for a clinic reply email or phone call to confirm an appointment would no longer be considered the optimal process. Everything must happen online and happen instantly.


Focus on Educational Content

By creating content such as blog posts, videos, and podcasts, medical providers can educate their patients on various topics related to their health and well-being. Additionally, medical providers should ensure that their content is optimized for search engines to ensure maximum visibility. Given that 93% of online experiences begin with a search engine, medical providers need to ensure that their content is optimized for search engines to reach the maximum number of patients. 


Fast and Easily Accessible Patient Support

The patient support team should be available via a variety of channels such as phone, email, and social media. Furthermore, the patient support team should ensure that all queries are resolved in a timely manner. According to research, 59% of patients expect a response within one hour, so medical providers should ensure that their patient support team is available and responsive to provide a better digital experience.


Secure and Transparent Data Management

Finally, medical providers should ensure that their digital platform is secure and reliable. This means that medical providers should ensure that all patient data is stored securely and only accessible to authorized personnel. Additionally, medical providers should ensure that their digital platform is regularly maintained and updated to ensure maximum performance.

By following the tips outlined above, medical providers in Asia can provide their patients with a better digital experience and ensure maximum patient satisfaction. 

 

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Laurent Ross

About the Author

11+ years of work in client and project management in China, Hong Kong, Singapore and Thailand - Laurent is uniquely qualified to manage campaigns which require a deep knowledge of both Western and Chinese digital systems.

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