Marketing in China

What works in one market, doesn’t necessarily work in another! Design cool, informative and most importantly, sharable content with your Chinese reader that is easier to digest than another blog or large content offer.

Video in China is bigger and more popular than elsewhere in the world. Get ahead of your competitors and offer interesting and informative content that your visitors will want to engage with and share with their friends and colleagues.

Luckily, Hubspot is one of few platforms that performs really well in China. Manage your customer database and automate as much as possible to improve your service offering and free up valuable time for your Chinese sales team.

In China SMS is substantially more effective than traditional methods like email which have shown declining engagement rates in recent years.

WeChat is huge in China (much bigger than Facebook) and with the planned improvements for WeChat in 2018 you really want to be ahead of your competition by providing the best possible WeChat interactions and services you can.

With fewer social advertising options available in China, Wechat and other platforms have taken off for ‘influencers’ or KOL’s (Key Opinion Leaders). Find the right influencers who can promote your brand to the right audience (and the for the right price!).