Marketing in China

What works in one market, doesn’t necessarily work in another! Design cool, informative and most importantly, sharable content with your Chinese reader that is easier to digest than another blog or large content offer.

Video in China is bigger and more popular than elsewhere in the world. Get ahead of your competitors and offer interesting and informative content that your visitors will want to engage with and share with their friends and colleagues.

Luckily, Hubspot is one of few platforms that performs really well in China. Manage your customer database and automate as much as possible to improve your service offering and free up valuable time for your Chinese sales team.

In China especially SMS has become increasingly important over traditional methods like email which have shown declining engagement rates in recent years.

Understanding your data is the key to unlocking new sales opportunities. Drive effective marketing decisions through a systematic approach of harnessing data, leveraging analytics and knowledge, in a technology-enabled decision process.

WeChat is huge in China (much bigger than Facebook) and with the planned improvements for WeChat in 2018 you really want to be ahead of your competition by providing the best possible WeChat interactions and services you can.

The “Google” of China has a lot to offer, and with access to all of China it can be a very powerful tool for advertising. Get your ads in front of the right people by using the right keywords and drive visits and conversions to your website.

With over 120 million active daily users TouTiao is one of the most successful Chinese social media networks. TouTiao gives great interest targeting options to marketers which ensures your content is shown to the right people.

With fewer social advertising options available in China, Wechat and other platforms have taken off for ‘influencers’ or KOL’s (Key Opinion Leaders). Find the right influencers who can promote your brand to the right audience (and the for the right price!).