Understanding China can be a challenge, with very different cultural values that can influence buyer decisions. Creating personas that accurately reflect your Chinese target customer is a big task that you want to get right the first time.
Empower your audience with insightful, interesting and original content to build brand loyalty and trust. As Chinese search engines are still catching up in regards to content available online, this is a great opportunity for companies looking to expand their online presence.
While the Baidu and other tools in China are less developed than Google, it's still important to do keyword research and test viability of content on the Chinese internet to find ranking opportunities that will bring you the right traffic.
Our team of experienced China-based native speakers review your content to make sure the right language is being used to target the right people. Often we find that poor translations and improper tone can make a huge difference in content performance.
There’s a lot of Chinese content out there, make sure yours is amazing and with your ideal Chinese buyer persona in mind. Often what is written for the Western market simply doesn’t translate well to Chinese!
What works in one market, doesn’t necessarily work in another! Design cool, informative and most importantly, sharable content with your Chinese reader that is easier to digest than another blog or large content offer.
Video in China is bigger and more popular than elsewhere in the world. Get ahead of your competitors and offer interesting and informative content that your visitors will want to engage with and share with their friends and colleagues.
Luckily, Hubspot is one of few platforms that performs really well in China. Manage your customer database and automate as much as possible to improve your service offering and free up valuable time for your Chinese sales team.
In China SMS is substantially more effective than traditional methods like email which have shown declining engagement rates in recent years.
WeChat is huge in China (much bigger than Facebook) and with the planned improvements for WeChat in 2018 you really want to be ahead of your competition by providing the best possible WeChat interactions and services you can.
With fewer social advertising options available in China, Wechat and other platforms have taken off for ‘influencers’ or KOL’s (Key Opinion Leaders). Find the right influencers who can promote your brand to the right audience (and the for the right price!).
