Baidu Advertising Solutions

There are several products, services and industries that Baidu doesn’t allow on the platform from the onset. These include promotions around gambling, medical devices, foreign investment and more.

If your business operates within one of the restrictions, you’ll need to consider other marketing methods for your audience as you’ll likely be rejected from paid advertising in China. You can reach out to one of our China Marketing Experts to discuss your options. 

You’ll need to hold either a Chinese business license or an International business license to set up a Baidu account. You can apply through the Baidu Hong Kong representative office with an International businesses license.

To find out how to easily set up a Baidu account, download our free Baidu Master Guide 2023. 

There are pros and cons to setting up in either region, and this will depend on the nature of your business and your website hosting set-up. Discuss the next best steps with our experts. 

Submitting your application requires lots of red tape (all in Chinese, no English!). You’ll need to provide sufficient evidence through photocopies of your business license, registration pages, ICP license (for China accounts), and the list goes on...

This is a crucial stage. So having a local contact with experience in the process can help you expedite your account creation and manage any arising problems.

You can find the complete steps and required documents in our 2023 Baidu Guide.

Unlike Google, all Baidu accounts require a minimum initial account balance before starting any advertising, and all accounts also require a yearly fee for an account review.

If you don't have the time and experience to manage your Baidu account yourself, you need a Baidu Agency. Most larger agencies charge a percentage fee and have a very high minimum advertising spend requirement. Please speak to one of our experts to learn more about our prices and service offering. 

Targeting Chinese consumers is a whole different ball game. You’ll want to create images, videos, and copy well-suited and attractive to a Chinese audience.

Your Baidu ads are also only as effective as your landing pages. Small things like hosting your landing page in China and optimising it for mobile (80%+ of traffic in China) can have a massive impact on your campaign’s performance!

The Baidu platform UI is only available in Mandarin, so data can be hard to read and interpret for non-native speakers. Baidu (like much other Chinese software) also restrict exporting any data to a third party reporting system (unless you're spending loads), so understanding the native reporting features can be tricky unless you know what you’re looking for.