Baidu Advertising Solutions

To open a Baidu ad account, complete an eligibility check with your business registration and website URL, submit documents for approval, pay an initial deposit (minimum RMB 6,600–7,000), and sign the contract. The full process takes 10–14 working days.

For International Businesses:  Open an account through Baidu's mainland office, Baidu Hong Kong, or an authorised agency. Using an agency like Oxygen simplifies the process and avoids costly document translation requirements.

For Businesses with a Chinese Licence: For businesses with a Chinese licence: If you hold a WFOE or mainland China business licence, apply directly through Baidu's mainland office with faster approval times (5–9 working days total).

To find out how to easily set up a Baidu account, download our free Baidu Master Guide 2025.

Our Service Packages

Our Baidu packages are flexible and we often customise our campaigns based on your requirements. Here are some of our most frequently used packages:

Unlike Google Ads, where you can run campaigns and pay later, Baidu requires a prepaid balance in your account. Advertising costs are deducted directly from this balance.
To activate your account, you must make an initial deposit. This ensures there are sufficient funds for ad review and campaign launch.

Initial Deposit:

• RMB 6,600 – Baidu Mainland
• RMB 7,000 – Baidu Hong Kong or Oxygen

Annual Fees:

• Baidu Mainland Office: RMB 600/year (company verification fee).
  • One-time account opening fee: RMB 1,000 (refunded as coupons).
  • Annual company verification fee: RMB 600.
• Baidu Hong Kong Office:
  • First year: RMB 1,500 (the first year’s RMB 600 company verification was waived)
  • From the second year: RMB 2,100/year (RMB 1,500 account fee + RMB 600 company verification fee).
• Oxygen: RMB 600/year (company verification fee).
  • One-time account opening fee: RMB 1,000 (waived by Oxygen).
  • Annual company verification fee: RMB 600.

Speak to our Baidu experts to find the best account opening option for you—Oxygen handles the rest!

Managing a Baidu ad account effectively involves monitoring ad performance daily and analysing keyword costs, conversions, and landing page results. The goal is to reduce ad costs while increasing conversions.
Oxygen’s Baidu specialists will manage your account, designing a tailored optimisation strategy. We provide real-time tracking and dynamic optimisations to maximise your ad performance and ROI.
You can find how we manage the Baidu ads account in our 2025 Baidu Master Guide.

Baidu imposes restrictions on certain industries to ensure compliance with laws and platform regulations, including:

Prohibited or High-Risk Content: Political or religious sensitivities, illegal medical services, gambling, etc.
Restricted Products and Services: Health supplements, medical devices, adult products, etc.

If your business operates within one of the restrictions, you’ll need to consider other China marketing channels for your audience as you’ll likely be rejected from paid advertising in China. 

You can reach out to one of our China Marketing Experts to discuss your options.

For Baidu advertising, you should use either Baidu landing pages (Jimuyu) or a China-hosted website. Overseas websites load too slowly behind China's Great Firewall, which wastes ad spend and reduces conversions.

Baidu landing pages are best for lower budgets and simpler campaigns. They're quick to set up and easy to maintain. Some industries, including healthcare, business services, and logistics, are required to use them.

A China-hosted website suits businesses with larger budgets and a mainland presence (needed to obtain an ICP licence). This option offers advanced functionality and a richer user experience for showcasing detailed information.