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HubSpot Vs Mailchimp: Which is the Best Email Marketing Platform?

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Getting started with marketing automation and looking at software solutions for your email campaigns? Two of the most popular email marketing automation tools are HubSpot and Mailchimp. Both are powerful tools that offer a variety of features to help you reach your marketing goals. But how do you know which one is best for your business? The short quick answer is: MailChimp is the best email marketing platform for small businesses with quick email response teams and tight budgets. As you grow and need advanced automation, consider HubSpot.

Read on as we compare in detail the HubSpot and Mailchimp email marketing platforms so you can make an informed decision.

HubSpot Vs. Mailchimp: A Quick Comparison

Both HubSpot and Mailchimp have their strengths and weaknesses, and the choice will depend on your specific needs and budget. It is essential to consider each feature and compare it to your business requirements and goals. 

The table provides a quick overview of the main capabilities of each platform:

Hubspot vs. Mailchimp Comparison Table




HubSpot offers a free CRM that includes email marketing, as well as several paid plans that range from $40 to $3,200 per month. The cost of a HubSpot marketing plan depends on the features required and the number of contacts. 

Mailchimp offers a free plan for users with limited features, as well as several paid plans that range from $9.99 to $299 per month. The cost of a Mailchimp plan depends on the number of subscribers and the features required.

Ease of Use

HubSpot is a more complex platform that may require a steeper learning curve, but it offers a wide range of features and customization options. It is designed for marketers who need advanced marketing automation capabilities and are willing to invest the time and resources required to fully utilise the platform.

Mailchimp is known for its ease of use and user-friendly interface. It is straightforward and intuitive, which makes it easy for users to create and send emails, even if they have limited technical skills.

Contact and Email Limits

HubSpot's free CRM has no limits on the number of contacts, but its email sending limits depend on the plan selected. Paid plans include limits that range from 500 to 100,000 monthly email sends.

Mailchimp's free plan includes a limit of 2,000 subscribers and 10,000 monthly email sends, while its paid plans include limits that range from 5,000 subscribers and 50,000 email sends to 200,000 subscribers and unlimited email sends.

Landing Pages

HubSpot includes landing pages as part of its all-in-one marketing automation suite, which makes it easy for users to create and publish landing pages, as well as track their performance and optimise them for conversions.

Mailchimp offers landing pages as an add-on feature, which is available with its paid plans. Has limited landing page creation options, can integrate with external tools


HubSpot offers a wide range of automation features, including lead nurturing, lead scoring, and customer journey mapping, which allow users to set up targeted and personalised marketing campaigns.

Mailchimp offers basic automation features, such as welcome emails and abandoned cart reminders, but its automation capabilities are limited compared to HubSpot.

Email Marketing

Offers a comprehensive all-in-one marketing automation platform that includes email marketing as a core component. It provides a range of advanced features, such as the drag-and-drop editor, flexible design options, and a wide range of integrations, that make it easier for businesses to create, manage, and track the success of their email campaigns.

Primarily focused on email marketing and is known for its ease of use and affordability. It provides a simple, user-friendly interface that makes it easy for businesses to create, send, and track the performance of their email campaigns. 


Provides advanced analytics, including detailed reports and real-time insights, which allow users to track the performance of their marketing campaigns and make informed decisions.

Provides basic analytics, such as open and click rates, and the ability to track subscriber behaviour and engagement.

Social Media

Includes social media management as part of its all-in-one marketing automation suite, which allows users to schedule, publish, and track the performance of their social media posts.

Offers social media integration as an add-on feature, which is available with its paid plans.


Offers a comprehensive set of integrations, including integrations with popular CRMs, such as Salesforce, as well as a large number of third-party apps and services.

Offers integrations with a wide range of third-party apps and services, such as e-commerce platforms, payment gateways, and more.

Mailchimp vs HubSpot Email Marketing

Regarding email marketing, both Mailchimp and HubSpot are popular platforms with their unique features and capabilities.

Mailchimp is known for its user-friendly interface and email design features. It offers a wide range of customizable email templates and provides a variety of integrations with other platforms such as Shopify, WooCommerce, etc. Mailchimp is an excellent option for small businesses and solopreneurs looking for a simple and affordable email marketing solution.

On the other hand, HubSpot offers more advanced marketing automation and personalization options for email marketing. It allows for targeted and segmented email campaigns and dynamic email content and provides in-depth analytics and reporting for email campaigns' performance and ROI. It also offers a more comprehensive approach to integrating other tools in the HubSpot ecosystem, such as CRM, Marketing Automation and Sales. It is a more expensive option but also more suited for larger businesses and enterprises.

Mailchimp Pros & Cons


Easy to Use

Mailchimp has a simple and intuitive interface that is easy for users to navigate. It has a drag-and-drop email editor, which makes it easy for users to design and create visually appealing emails. Additionally, the platform offers a wide range of customizable email templates, which you can easily customise to fit your brand and style. These features make it an excellent option for small businesses and solopreneurs who want a user-friendly platform for email marketing.


Mailchimp provides detailed analytics and reporting options to help users track the performance of their email campaigns. It offers metrics such as open rates, click-through rates, bounce rates, and unsubscribes. Additionally, it provides a real-time reporting feature that allows users to monitor their campaigns in real time, which can help make data-driven decisions.

Added Features

In addition to its user-friendly interface and reporting options, Mailchimp also offers a wide range of added features. For example, it has various automation options, such as welcome emails, abandoned cart emails, and birthday campaigns, which can help save time and increase efficiency. It also offers multiple integrations with other platforms and apps such as Shopify, WooCommerce, etc.


Lack of Flexibility

MailChimp uses a reasonably strict drag-and-drop builder, which means deviations outside the way MailChimp wants to do things are impossible. While the Mailchimp builder has many excellent features and some of the best design tools, there are limitations if you want to do customised emails.

Average Support

Mailchimp's customer service is less comprehensive and responsive than other platforms. Users may have to rely on the platform's self-service resources, such as its knowledge base, to find answers to their questions. This may not be ideal for businesses that require more hands-on support or for users who are not as technically savvy.

Lack of Automation Power

Mailchimp does not have the same level of sophistication and complexity as other platforms, such as HubSpot, which can limit the platform's ability to fully support more complex automation needs. Additionally, the platform does not have the same scalability and flexibility as HubSpot, making it difficult for businesses to implement more complex automation processes.


digital marketing strategy


HubSpot Pros & Cons


Drag & Drop Editor

HubSpot's drag-and-drop email editor allows users to design visually appealing and responsive emails easily. The editor is intuitive and easy to use, which makes it easy for users to create and customise emails to match their brand and style. It also allows users to add various design elements, such as images, videos, and buttons, which can help increase engagement and conversions.

Flexible Design

HubSpot gives users a lot of flexibility in designing and customising emails. It offers a wide range of templates, layouts, and designs, which can be easily edited and customised to fit a user's specific needs. Users can also use the platform's design manager to create custom designs and templates, which you can use across different marketing channels.

All-In-One Marketing Automation Suite

HubSpot provides a comprehensive all-in-one marketing automation suite, which includes email marketing, social media, analytics, CRM, and more. This allows users to manage all of their marketing efforts in one place, saving time and increasing efficiency. It also provides a unified view of customer data and behaviour, which can help users make more informed decisions. Additionally, the platform's automation features allow users to set up targeted and personalised marketing campaigns, which can help increase engagement and conversions.


Harder to get up and running

HubSpot is a powerful and comprehensive platform, which can make it harder to get up and running. It may require a significant amount of setup time and resources before users can fully utilise its features. Additionally, it requires a steeper learning curve for users who need to become more familiar with marketing automation.

So Which is Better - HubSpot or Mailchimp?

Small businesses with teams capable of instantly managing their email campaigns' daily interactions and having a limited budget should stick with MailChimp. Once your business grows to the point where you can no longer instantly reply to every lead and have enough budget for marketing automation, it’s time to consider a more robust solution like HubSpot. As a marketing agency owner, I see many companies that have outgrown products like Mailchimp but have not changed systems to save on software costs, only to be left with the enormous and costly task of doing an extensive database and marketing system migration down the road. It's essential to think about where you are and where you will need to be to make the right decision about what software you will need for the job – and if you're not sure, speak to an expert who does to find out.

Still unsure which product is right for you? Speak with a local marketing automation specialist to learn more about your options. 

HubSpot Onboarding
Laurent Ross

About the Author

11+ years of work in client and project management in China, Hong Kong, Singapore and Thailand - Laurent is uniquely qualified to manage campaigns which require a deep knowledge of both Western and Chinese digital systems.

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