By Gareth Jones - June 05, 2019
Lesson 2 of 3: A Successful Global CRM Strategy Requires ‘Thinking Locally’
For our second blog in the CRM Strategy series we took a look at a problem that is endemic to large international teams – especially in environments where high-context (think China or Japan) and low-context cultures (think Germany or the Netherlands) are required to collaborate and use the same...
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