3 Ways Hong Kong B2B Businesses Can Modernise Their Marketing Campaigns in 2021
Neils Bohr, the Danish Nobel Laureate in Physics once stated, "It's hard to make predictions, especially about the future." This is especially true today given the very strange times we are living in. The year 2020 enforced the B2B marketers to have a mental shift in seeing marketing as a mindset for growth and not just as a tactic for customer acquisition.
Harvard Business Review rightly states "Covid-19 has changed the world of B2B sales. About 50% of B2B buyers are holding off on purchases. However, businesses that have been less hard-hit — namely in the technology, e-commerce and marketing sectors — can read that 50% statistic in reverse: Half of B2B buyers are not holding off on purchases, meaning deals in their markets are still moving forward.”
Agile Marketing Built on Core Purpose
74% of B2B marketers set goals,
but only 3% achieve them.
Empathy At The Core of Content Strategy
67% of B2B content teams say
they mostly create top-of-funnel
type of content.
“Personalised Content (56%) and Advanced Data Management (43%) are key to ABM's success. Marketing and sales teams that take an ABM approach together are 6% more likely to exceed their revenue goals than teams that are less ABM-advanced.”
Does your company need assistance with B2B Marketing Strategy? Speak with one of our marketing experts to find out how we can help.