MindGym Transforms Digital Presence with HubSpot Content Hub Website Redesign

"Showing rather than telling" when it comes to the capabilities and live products was essential to capture visitor attention on MindGym. Oxygen worked closely with MindGym to make the live products stand out through the judicious use of interactive elements around what they already had.

Oxygen implemented HubDB-powered listings that transformed how MindGym manages its content. This included dynamic listings for case studies, investor information tabs, and other key pages.

By using HubSpot's HubDB functionality, MindGym can now update and add new content entries without any coding - simply editing backend database fields to instantly populate their on-brand, consistent templates. This solution eliminated the technical barriers that previously required developer involvement for content updates, giving MindGym complete control over its case studies and investor showcases while maintaining design consistency across all pages.

Oxygen made critical strategic decisions to create a clearer visitor experience by completely restructuring MindGym's navigation. The previous menu was congested with valuable information but lacked proper organisation and hierarchy.

The team reorganised the navigation from a complex topic-and-audience matrix into a streamlined, decision-focused structure that guides visitors through "Problems we solve," "How we work," and clear solution pathways. This strategic reorganisation created intuitive user journeys that help enterprise decision-makers understand MindGym's offerings and find relevant solutions without cognitive overload.

The team provided migration support from Strapi to HubSpot Content Hub, including go-live support, technical consulting, and guidance on 301 redirects to preserve SEO value.