Healthcare & Medical Marketing

In 2020, nearly 80% of all patients turned online to search for medical and information online. In 2021 this number was likely higher and will continue to grow in 2022 and beyond. Thus, you must be ranking for your core services, keywords and unique selling propositions over your competitors.  There’s no cookie-cutter approach to SEO as many second-rate agencies will have you believe. Medical SEO requires in-depth research, analysis and execution to be competitive.

Laying a good SEO foundation is the start which requires constant feeding with up-to-date and relevant content. However, once done correctly, it pays dividends for a long time, making it a solid long-term investment for an excellent ROI. 

Whether you’re building a new website or maintaining an existing website, SEO is the most important thing you can do to stay on top of the Google search results. Your competitors are creating new content every day, and the Google search algorithm changes all the time, which means you need to optimise your website to stay in the lead constantly.

In 2019 Oxygen won the HubSpot Impact Award for our design and implementation of the OT&P medical website. The story of OT&P is a testament to what can be achieved when expertise and time are applied to the redesign of a medical website, which today not only ranks at the top of Google but is effectively converting visitors into patients.

As an award-winning medical website design agency, we inherently understand what it takes to design and develop a website that attracts patients. Our medical website design process factors in medical SEO and patient experience built into the framework. This approach ensures that your new website will outperform any local competition while being easy to navigate, digest and process. 

A Mobile-Friendly And Responsive Website

Oxygen pays specific attention to creating a responsive website design. This means that your healthcare site's layout can adjust to suit the type of device each patient or patient is using, whether that's their phone, desktop or tablet. In addition, optimising the user experience for multiple platforms will help your healthcare business grow in ways such as:

• Expanding your reach: More than 80% of patients regularly use smartphones to find or interact with their doctors. Others use their mobile devices to check healthcare reviews to help them in their decision-making process. So it’s essential to target these users with information or ads that display flawlessly on their devices.
  
  
• Boosting your search ranking: Mobile-friendly websites tend to rank higher on Google than non-responsive sites. According to Google’s latest algorithm update, mobile usability, speed & function now count more towards SEO than Desktop. 

HubSpot CRM takes minutes to learn and makes it easy to track every detail of business relationships — all in one place. Manage entire sales pipelines, organise and respond to customer support issues, all with the same tool:

Marketing Automation

Convert more leads and retain more patients by implementing marketing automation to engage with your leads via email nurturing campaigns. Personalise your message to each potential patient and build a relationship with them all before you meet them. 

Through marketing automation, you can deliver personalised email or text content to interested patients and establish you as the healthcare expert in the treatment or service they are inquiring about.

Strategy

To be truly successful with healthcare marketing, you need the right strategy. We’ve built our agency on delivering real results for our clients, therefore, retaining almost all of our customers long-term. Using our unique GROW process, our strategies are used to inform marketing tactics and activities that will have an impact where it matters most. 

Reporting

Understanding what is working in your healthcare marketing strategy allows you to see where you can improve and what is critical to continue growing your healthcare business. Unfortunately, when we first speak with our potential clients at Oxygen, they rarely understand what marketing efforts are bearing fruits and what isn’t. That is why reporting and analytics to fully understand your conversion paths to success is crucial. We typically look at:

• Lead Generation Results
• Appointments & Goal Completions (KPI’s) 
• Critical Website Traffic Metrics
• Keyword Growth and Search Rankings
• Google My Business Performance
• Conversion Rates of Campaigns Organic & Paid

With offices in China and a bilingual team with international experience, we are equipped to help your medical or healthcare organisation reach Chinese audiences and navigate Baidu Tui Guang (百度推广) with ease. However, this is mostly reserved for B2B as B2C marketing in China is highly restricted. Speak with one of our consultants for more information. 

As the largest and most mature search engine in China, there are a lot of opportunities in Baidu’s advertising platform. Still, opening and managing a Baidu (百度) advertising account can be a lot more complicated than most think. Not only do you have to understand the language and culture of the Mainland Chinese market – but you also have to navigate legal requirements and government regulations.