Really get to know your key customers through competitor analysis, market research and real interviews. Find out how they make their purchasing decisions, what their main pain points are and how your service or product can help them solve their problems.
In the age of the internet, content is more powerful than ever. Empower your audience with insightful, interesting and original content suitable for everyone from loyal customers to people who didn't even know that they needed your services.
Sometimes knowing what to write, and for the right audience, can be a real challenge. It’s easy for an inexperienced writer or agency to miss the mark. Ensure that your content is of the highest quality, using the right keywords, looks great and is written with the right persona in mind.
Blogs hold loads of SEO power and are a great way to engage with current customers/leads while also bringing in new traffic to your website. Blogs can also be used to empower sales who now have great collateral to show prospects in each stage of their decision making process.
Dig deep and learn as much as you can about your customer base, the opinions of your internal team and even people yet to be affiliated with your brand. SurveyMonkey, Hubspot or Mailchimp results can show interesting insights into your persona and the opinions on your product or service that might have been hard to find before.
The best kind of marketing is the smart kind. Automate your email campaigns, social media replies and schedule content which can save your team a lot of time and greatly improve engagement from your prospects.
Reach out to your current database with interesting content and calls-to-action. Create smart workflows and send out automated emails based on targeted segmentation and previous engagement with your brand and website to improve re-engagement.
Surprisingly, when used correctly, SMS still has a place in marketing in the modern world. SMS has become increasingly important over traditional methods like email which have shown declining engagement rates.
Automatically categorise and rate new prospects based on predetermined criteria to ensure your workflows and client engagement feels “tailored” to everyone that engages with your brand.
Sometimes having one static landing page just isn’t enough. Some of the best companies already know this and have designed smart content to change depending on who is viewing the content and what their goals are.
In many cases, your social media pages are the face of your brand and how your core personas interact with your content and company updates. It’s important that your social media posts are correctly targeted, well-written, on brand and most importantly...interesting.
Behind all great social media accounts should be a team of dedicated individuals who understand your buyer-personas and can create interesting and relevant content that people will not only love, but also want to share with others.
So your company isn’t on social yet? That’s easy to fix! Improve your online profile by opening up new social accounts and filling them with the content your visitors will want to see.
As your project progresses and content is updated and published, it’s imperative to review what worked and what didn’t. In-depth reporting from an expert who dives deep into your engagement data and asks the hard questions means better insight, and in turn, performance every month.
Reporting is very time consuming and sometimes is required on almost a weekly basis for accounts with frequent activity. Automated reports show real-time data based on marketing and sales performance. Automated reports can even trigger emails to notify someone on the team that something might be under-performing.
Every day your competitors are uploading new content, optimising web pages and out bidding you in secret for keywords. Beat them in the race to the top of Google by analysing your current SEO/SEM situation and creating a roadmap to better performance.
