Sometimes knowing what to write, and for the right audience, can be a real challenge. It’s easy for an inexperienced writer or agency to miss the mark. Ensure that your content is of the highest quality, using the right keywords, looks great and is written with the right persona in mind.
Dig deep and learn as much as you can about your customer base, the opinions of your internal team and even people yet to be affiliated with your brand. SurveyMonkey, Hubspot or Mailchimp results can show interesting insights into your persona and the opinions on your product or service that might have been hard to find before.
As your project progresses and content is updated and published, it’s imperative to review what worked and what didn’t. In-depth reporting from an expert who dives deep into your engagement data and asks the hard questions means better insight, and in turn, performance every month.
Reporting is very time consuming and sometimes is required on almost a weekly basis for accounts with frequent activity. Automated reports show real-time data based on marketing and sales performance. Automated reports can even trigger emails to notify someone on the team that something might be under-performing.