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Top 4 ChatGPT Disadvantages Every Content Creator Must Know

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Listen to this blog post read by our CEO, Gareth Jones.


The landscape of content creation has evolved remarkably with the emergence of AI-driven tools like ChatGPT. While the capabilities of ChatGPT are impressive, it's crucial to be aware of their limitations. By understanding the ChatGPT disadvantages, you can harness its strengths and mitigate its shortcomings.

#1 Accuracy and Reliability Concerns

Most of the time, ChatGPT will fabricate facts in order to give an answer. This is partially to do with their “knowledge cutoff” date, whereby ChatGPT doesn’t have access to any data after September 2021. However, even after their cutoff date, ChatGPT can sometimes "hallucinate", confidently providing misinformation. For instance, it might give incorrect statistics, miscalculate word counts, or even link to non-existent sources that lead to 404 errors. Given this, it's evident that ChatGPT should not be the sole resource for tasks requiring utmost precision.


  • Always fact-check: Always make it a priority to fact-check the content for accuracy. At the end of the day, you are the one who is going to be liable for the work you put out.
  • Do not use ChatGPT for providing accurate facts or statistics: ChatGPT is great with aiding in aiding in content creation, conducting fixing grammatical and spelling issues – but not facts.

#2 The Formal Tone Dilemma

ChatGPT, by default, leans towards a formal tone in its responses. While this might suit some content types, it can make casual or conversational pieces sound stiff and unapproachable. This presents a dilemma for content creators aiming for a relatable tone. 

This limitation is actually solvable as explained in the next section.


  • 7-Step Process to Get ChatGPT To Write in Your Tone of Voice: Perfecting your tone of voice with ChatGPT requires you to train it. You must review ChatGPT’s outputs and continuously refine and adjust the tone to align with your desired style. Engage with the ChatGPT as you would in a conversation with a colleague. By following our ‘7-step’ framework, you can get ChatGPT to write in the exact style, tone of voice, and level of quality you expect.

#3 Lack of Detailed Responses

Another ChatGPT disadvantage is its tendency to produce generic content if not provided with a specific direction. Without adequate context, the AI tends to waffle, leading to responses that lack depth or relevance.


  • Provide enough context: It's essential to provide detailed prompts to guide the AI. Furthermore, always refine the outputs to ensure they match the intended depth and specificity.

#4 Predictable Content Structure

Engaging with ChatGPT repeatedly might reveal a pattern. The AI's responses can sometimes follow a predictable structure, making the content feel repetitive. This can hinder the uniqueness and authenticity of your content.


  • Blend AI-generated content your own insights: By integrating personal experience and insights, you can infuse originality into the content.
  • Adjust the 'temperature' function on ChatGPT's playground: This function controls the randomness of responses, allowing for variability in the output. If you are using the regular ChatGPT interface, the ‘temperature’ option isn’t available. In this case, you'll need to use the conversation tool to ask ChatGPT to refine the content. Better yet, specify which phrases ChatGPT should and shouldn't use and which ones to avoid repeating so it understands your preferences.

Does ChatGPT's Benefits Outweigh the Limitations?

Absolutely. While there are evident ChatGPT disadvantages, it's crucial to remember that generative AI is still in its beginning stages. The industry is rapidly evolving, and as AI models become more sophisticated, many of these limitations will be addressed. Today's challenges might be obsolete in a few months or even weeks. Embracing the potential of AI while being aware of its limitations is the way forward for innovative content creation.

digital marketing strategy
Natasha Daryanani

About the Author

Natasha is the Content Manager at Oxygen. Since joining in 2019, she has played a pivotal role in content strategy and copywriting for English campaigns, ensuring clarity and effectiveness in all communications.

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