Formed by a group of friends in 2011 in Hong Kong, with little more than an idea to "transform Chinese manufacturers in Global giants in the mould of TP-Link", Oxygen initially found its feet by focusing on assisting medium-sized electronic manufacturers with branding and copywriting in Shenzhen.
By 2013 the writing was very much on the wall for the transition from OEM to OBM manufacturing. To facilitate this transition, it became apparent that Chinese manufacturers needed more than an online facelift and an organised Alibaba account. In the same year, Oxygen became HubSpot's first China partners, bucking the trend of companies using Western software solutions in China to provide the platform for marketing solutions that those manufacturers required.
Fast-forward to 2018, and more technical hurdles successfully jumped over than an Olympic 110m hurdler in training; Oxygen now executes complex automation, CRM integration, inbound marketing and sales solutions for Global manufacturers and solutions providers such as China Telecom and Uponor. Besides global manufacturers based in Greater China, Oxygen has forged a niche in marketing for manufacturing services with the Worms Safety Group, PEL, Syncontrol and a handful of other clients in the space.
To support the growth in client base, and complexity of solutions offered, Oxygen has since grown to 3 physical offices in 5 countries around the world with 20 staff and contractors. With a bi-lingual management team and headquarters in Hong Kong and a branch office in Shenzhen, Oxygen is uniquely positioned to deliver results for companies looking to either conquer the Chinese market, or Chinese companies seeking to appeal to the International mass-market.
Oxygen's experience of providing complex CRM, automation, marketing and sales solutions to B2B and B2C clients inside and outside of China has led to a deep understanding of how different these two "markets" can be, and what technologies are required to run successful marketing and sales campaigns in them.
Faced with daily challenges of simply getting things "to work" in China, our development team have become specialised in the intricacies of the HubSpot API and how best to integrate it with different Chinese software systems (which often use outdated code bases and lack basic support systems).
As the current only HubSpot Gold partners based in China, through our own research and development, we are pioneering efforts to integrate HubSpot with Chinese SMS services, CRMs and advertising platforms.
To find out more about how Oxygen can help you, please visit out our contact page, or use the online chat window.
An Aussie lost at sea….with 10+ years of work in client and project management in China, Hong Kong, Singapore and Thailand - Laurent is uniquely qualified to manage campaigns which require a deep knowledge of both Western and Chinese digital system. Laurent is HubSpot and
At Oxygen, as Chief Operations Officer (COO) Laurent manages the team that works on many of the projects, coordinates campaign planning, dives deep into campaign performance analytics, and serves as a client manager.
Gareth became Oxygen CEO in 2017, after 4 years as it's CTO, presiding over Oxygen's transformation from a small branding agency to Greater China's foremost marketing automation company.
With a strong science and technology background – achieving the Microsoft prize for best Masters thesis at University of Reading in Computer Science – and an entrepreneurial spirit – founding his first company at 21 and moving to China at 24 to grow a fledgling renewable technology startup, Gareth has now accumulated over 10 years delivering software and marketing solutions to companies in Greater China.
Gareth has sewn his core values of humility, integrity and excellence into the very fabric of Oxygen's DNA. Ensuring the Oxygen team has what it takes to deliver on our clients' lead generation goals.
As Chief Operating Officer (CEO) Gareth is responsible for the overall performance and running of Oxygen, as well as the key client interactions and strategy.
Head of Marketing China
Julie is a graduate from the world renowned art college Central Saint Martin with MA Merit in Dramatic Writing, and she holds a BA in Economics in Southwestern University of Finance and Economics (SWUFE). She has 6 years of international working experience in the area of HR, Marketing and Sales. At Oxygen, she is in charge of delivering China marketing strategies and executions for the global brands looking to grow their business in China. She works closely with marketers, social media managers, designers, ads managers to see through the growth matrix to delight our clients.
Julie’s a multi-talented individual and excels in the area of bilingual copywriting, storytelling, research and data analytics.
Assistant to the CEO
Born in the concrete jungle of Hong Kong and raised in the Queen's backyard of Windsor in the UK, Dan honed his development skills at the University of Nottingham.
When he's not wandering around the world with his camera, he can reliably be found behind the screen of his laptop writing HubSpot integration solutions or building website on the HubSpot CMS.
Head of Design
Experienced graphic designer and project design manager with a demonstrated history of working in the marketing and advertising industry. Skilled with Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Sketch App. Fluent with both MacOS and Windows environments. Successfully supervise and coordinate graphic design projects from concept through completion.
Work closely with customers to create an idea, conceive designs, and consistently meet deadlines and requirements. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations.
John-Patrick has a rich history in strategic sales and sales enablement around the globe. His experiences includes work with infrastructure projects, gold and diamond mine investment and operations, and a variety of B2B aligned businesses.
He is an an expert in identifying opportunities and developing a strategic approach to aligning sales efforts, especially in identifying and targeting buyer personas by uniting sales and marketing teams to align goals.
Learning & Development
Dewet is a South African native with a decade worth of experience living and working in the digital space in China. After receiving his bachelor's degree in Mandarin Chinese from Shenzhen University, he took up a marketing position with Oxygen where he was responsible for the strategizing and implementation of inbound marketing campaigns into China, and out to the West.
His foray into the digital marketing field includes years of copywriting, SEO, social media and email marketing experience. This has helped to prepare him for the position that he currently holds as our marketing automation manager, where he builds out campaign based workflows that help ensure the successful running of our clients’ online marketing endeavours around the world.
Adrian Leighton is a marketing executive here at Oxygen Inbound Marketing. He specialises in written content, PPC ads, social media, SEO, and campaign management.
He is from England and indulged his passion for reading by studying English at the University of Leicester, gaining a Bachelor’s degree in 2004.
He started his career working in sales for the likes of Xerox and HP, providing networked printing solutions to customers in the West Midlands and Warwickshire. But his near 15-year sales and marketing career has taken him as far afield as China, which is where he joined forces with Oxygen. Today he’s based in the UK, heading Oxygen’s office there, providing marketing services to global and UK clients.