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By Gareth Jones - June 06, 2019
Lesson 3 of 3: CRM Training Always Comes After CRM Strategy & Architecture
For our final blog in the global CRM Strategy series we address a common misconception about CRMs – that ‘CRM software is all you need and salespeople just need to use it’. A CRM is just a tool, a powerful tool, but any tool wielded incorrectly ceases to be effective for the job it was designed...