Revenue-Ready CRM For Private Equity | Built For Asia-Pacific

Tech fragmentation

Acquired businesses run on different CRMs, ERPs, and platforms with no common data model or single customer view.

Commercial misalignment

Without unified systems, cross-sell and upsell opportunities go undetected and revenue stays siloed across entities.

Group reporting complexity

Investor reporting requires manual consolidation from multiple platforms, making comparable reporting unreliable.

Change management resistance

Acquired teams carry legacy workflows and tool loyalty, making alignment on new processes the hardest part of integration.

Due diligence exposure

Legacy systems lack audit trails and governed data, turning the tech stack into a liability when diligence begins.

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Built for private equity firms across Asia-Pacific

Oxygen has spent a decade building CRM infrastructure for regulated industries where data integrity, commercial alignment, and institutional oversight are non-negotiable.

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Pre-acquisition technology assessment

Evaluate target company CRM maturity, data quality, integration complexity, consolidation and cost before the deal closes. Give your investment committee realistic technology costs to factor into the deal model.

Portfolio CRM architecture & integration

Unified HubSpot environment with consistent life cycle stages, data models, governance, and legacy migration across all portfolio entities.

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Post-acquisition change management

Align acquired teams around shared values, processes, and systems through structured onboarding and enablement, proven at scale across multi-entity portfolios.

Cross-entity revenue reporting

Executive dashboards consolidating pipeline, attribution, and commercial performance across portfolio companies. Comparable reporting for investors and without manual data wrangling.

Governance, access control & exit readiness

Role-based permissions, audit trails, and institutional-grade data governance built to withstand due diligence and demonstrate scalability to acquirers.

Unified brand & website consolidation

Strategic identity frameworks for newly formed groups. We build the website, unify the brand narrative across entities, and position the portfolio for market credibility and diligence storytelling.

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AI-ready marketing engine

HubSpot content tools, automated nurture, personalisation, and SEO foundations designed for AI-driven marketing so portfolio companies generate pipeline, not just manage it.

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AI-powered portfolio intelligence

Applied AI for revenue forecasting, lead scoring, and executive insight — surfacing cross-portfolio patterns that human analysis misses.

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Cross-border data consolidation

Unified visibility across Hong Kong, regional, and international portfolio operations. Consistent data structures and reporting standards regardless of entity location.