Baidu Ads: New Deposit Options Based on Location (Price Comparison)

The recent Baidu update has brought about several changes that affect future users of the search engine. Suppose you want to open a Baidu advertising account after April 12, 2021. In that case, you will only be able to advertise your business on the Baidu search engine via a Baidu-hosted landing page. For more information, visit The Latest Baidu Update and What They Mean for your Business in China.

This development has led to deposit options varying, depending on the country where you are opening the account and the amount you want to deposit.  These variations are caused by specific fees and coupons not applying to select countries.

See below price comparisons so that you can decide the best location for you to open your Baidu advertising account.

Baidu Ads Deposit Options for Mainland Company

If you open a new Baidu Ads account in Mainland China for the minimum deposit amount of 6,000 RMB, you will not qualify for the Account Activation Coupon and the Feed Ads Coupon.

Deposit (RMB)

Annual Fee

Company Verify Fee

Coupon (After opened account)

Coupon (After activated account)

Baidu Feed Ads Coupon

Total Account Balance (RMB)

6,000

-1,000

-600

+600

5,000

10,000

-1,000

-600

+600

+1,500

+1,300

11,800

15,000

-1,000

-600

+600

+1,900

+1,300

17,200

20,000

-1,000

-600

+600

+2,400

+1,300

22,700

30,000

-1,000

-600

+600

+3,400

+1,300

33,700

40,000

-1,000

-600

+600

+4,600

+1,300

44,900

Note: The renewal time of the coupon amount is April 2021, and the specific amount is subject to the amount at the time of consultation

Baidu Ads Deposit Options - Overseas Company (Beijing)

If you open an account in Beijing, you will qualify for a Baidu Search Ads Coupon and Baidu Feed Ads Coupon without paying a company verification fee.

*The Beijing office can’t open accounts for companies in Hong Kong, Macao, Taiwan, Singapore, United Kingdom and France

Deposit (RMB)

Annual Fee

Company Verify Fee

Baidu Search Ads Coupon

Baidu Feed Ads Coupon

Total Account Balance (RMB)

6,000

-1,000

+1,000

+1,300

7,300

10,000

-1,000

+1,500

+1,300

11,800

15,000

-1,000

+1,900

+1,300

17,200

20,000

-1,000

+2,400

+1,300

22,700

30,000

-1,000

+3,400

+1,300

33,700

50,000

-1,000

+6,000

+1,300

56,300

Note: The renewal time of the coupon amount is April 2021, and the specific amount is subject to the amount at the time of consultation


Baidu Ads Deposit Options - Overseas Company (Hong Kong)

If you are a Hong Kong-based company, you will not qualify for a Baidu Search Ads Coupon and Baidu Feed Ads Coupon.

*Companies located in Hong Kong, Macao, Taiwan, Singapore, United Kingdom and France need to open the Baidu ads account via the Hong Kong Office

Deposit (RMB)

Annual Fee

Company Verify Fee

Baidu Search Ads Coupon

Baidu Feed Ads Coupon

Total Account Balance (RMB)

Note

7,000

-1,500

0

5,500

Difficult to apply with Baidu headquarters.

20,000

-1,500

0

18,500

Need to apply with Baidu headquarters.

40,000

-1,500

0

38,500

Normal deposit amount.

Note: The renewal time of the coupon amount is April 2021, and the specific amount is subject to the amount at the time of consultation

Minimum Deposit Package: Hong Kong Vs Beijing

The minimum deposit amount for opening a Baidu Ads account in Hong Kong is 7,000 RMB. The annual account fee for Hong Kong is 500 RMB more than Beijing, and you will not qualify for the Baidu Search Ads Coupon and Baidu Feed Ads Coupon.

(RMB)

Hong Kong

Beijing

Minimum Deposit

7,000

6,000

Annual Fee

-1,500

-1,000

Translation Fee

    ❌

-1,500

Baidu Search Ads Coupon

    ❌

1,000

Baidu Feed Ads Coupon

    ❌

1,300

Balance

5,500

5,800

Note: Translation Fee’s depend on source language and the number of documents translated

20,000 RMB Deposit Package: Hong Kong Vs Beijing

Opening a Baidu Ads account with a 20,000 RMB deposit in Beijing will leave your total account balance with 2,700 RMB more than opening an account in Hong Kong.

(RMB)

Hong Kong

Beijing

Deposit

20,000

20,000

Annual Fee

-1,500

-1,000

Translation Fee

    ❌

-1,500

Baidu Search Ads Coupon

    ❌

+2,400

Baidu Feed Ads Coupon

    ❌

+1,300

Balance

18,500

21,200

With the latest Baidu Ads update, it is important to consider the best location to open an account. Your account balance is permanently valid and has no expiration date. Where you open your account, and the amount you want to deposit will impact your total account balance leaving you with more or less money to spend on your ad campaigns.

How To Register Baidu Account Outside China

Now that you are aware of the deposit options and the best location for your business, you can start setting up an account. Unlike Google Ads, going through the registration process can be a daunting task. The process will take up to two weeks and needs to be completed in Mandarin, this applies even for Hong Kong applications.

Download our free eBook on everything you need to know about doing Baidu ads in China. Understanding how things work and the requirements for getting started are crucial for success. Baidu can be challenging, and advertising in China requires an entirely different strategy. If you would like to speak to one of our ‘Baidu Qualified’ specialists, please contact us.

Speak to a Baidu Expert                                                                                

Jacques Alant

About the Author

Jacques Alant

As Oxygen's Digital Marketing Executive, Jacques specialises in creating and optimising high-quality content that is useful and relevant.

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