UAE/GCC
Maggie Zhang
China Ads Specialist
China Digital Advertising & Platform Strategy | Data-Driven User Growth
About Maggie
With Oxygen Since 2021
With over ten years in China’s advertising ecosystem, Maggie leads multi-platform campaigns across Tencent, Baidu, and Xiaohongshu using data-driven media strategies built to deliver user growth and long-term brand equity.
What Clients Come to Maggie For
Help international brands bridge cultural differences by translating global messaging into localized content and creative concepts that fit the context and tone of China’s mainstream social platforms (Xiaohongshu/RED and Douyin), accurately reaching target audiences.
Based on each client’s specific marketing objectives, diagnose needs and develop the most suitable strategy.
Deliver full-funnel measurement from awareness to conversion, including post-click attribution analysis, to clearly quantify how ad spend translates into real outcomes (leads, engagement, etc.).
Support clients in expanding into emerging social channels such as Xiaohongshu/RED and Douyin to capture incremental traffic and growth opportun
Monitor campaign performance in real time and continuously optimize media strategy and creative assets to drive stronger marketing results.
Certifications
HubSpot
Social Media Marketing Certification
Others
Google Search Ads Certification
Xiaohongshu (RED): Pugongying (Creator Marketplace) / Performance Ads Certification
Baidu Marketing: Baidu Search Certification
National Radio & Television Talent Network (国家广电人才网): All-Media Operations Specialist (全媒体运营师)
