Jane Jiang

China Ads Manager

China digital marketing strategy | Search & social advertising | Campaign planning | Measurable growth

About Jane

With Oxygen Since 2018

Jane develops localized digital advertising strategies for overseas brands entering China, managing campaigns across Baidu and Xiaohongshu built to increase visibility, generate qualified leads, and drive measurable business growth.

What Clients Come to Jane For

How to bridge cultural barriers and develop effective localized content? Helping international brands understand the unique context of Chinese social media (such as Xiaohongshu/RED and Douyin), and translating brand messages into localized content and creative ideas that resonate with Chinese audiences.

How to choose the right channels in China’s complex digital ecosystem? Based on each client’s specific business goals, diagnosing needs and designing the optimal media mix to avoid budget waste.

How to measure the true ROI of online marketing campaigns? Building data tracking and measurement frameworks tailored to the China market (such as lead tracking and full-funnel/post-click attribution analysis) to clearly demonstrate how ad spend translates into qualified leads, inquiries, or campaign engagement.

How to respond to changes in the search landscape? Helping clients who overly rely on a single channel (such as Baidu) expand into ByteDance’s ecosystem (Douyin Search / Ocean Engine) or social search (Xiaohongshu/RED search) to capture new traffic entry points.

How to launch in the China market with a limited budget? Designing low-cost MVP test plans for budget-conscious clients or those entering China for the first time, quickly validating market response, and then scaling investment step by step based on data-driven feedback.