Matilda International Hospital | Boosts Organic Traffic Over 2.4x with HubSpot

Overview

Matilda International Hospital moved its website from WordPress to HubSpot, with Oxygen leading the redesign, build and migration.

The new site is built around a modern patient journey, and the website, marketing and patient data now sit on one platform. Oxygen also optimised the site for search and AI answers in four languages and set up HubSpot Marketing Hub for lead management and marketing automation.

Project Plan

Client Location: Hong Kong
Services Provided: Website Redesign & Migration, Multi-Market SEO & AEO, HubSpot Marketing Hub
Related Sector: Healthcare
Platform: HubSpot
Languages Supported: 4 languages

The Results

Since the move to HubSpot in October 2024, the site loads far faster on mobile, ranks for many more search terms, and its organic performance keeps climbing quarter after quarter.

2.4x
Organic traffic since HubSpot migration (Oct 2024)
20x
Faster page loads (mobile LCP: 73.2s to 3.6s)
3.3x
Keywords ranking in the top 3 on Google
957
Keywords on page 1 of Google (up from 506)

Oxygen has been excellent in helping us migrate, develop, and design our website. They respond quickly, are very helpful, and always willing to make changes based on our requests. Their professionalism and responsiveness make them a reliable HubSpot partner.

Hin LamSenior Manager, Digital Media Development, Matilda International Hospital

How We Helped

Website redesign & migration
Redesign of the site into a modern patient journey.
Multi-market SEO & AEO
Optimised in 4 languages.
HubSpot Marketing Hub
Lead management and marketing automation.

The Difference It Made

Patients find you first
Top-3 Google rankings tripled.
One platform, CRM included
Website, marketing and patient data unified in HubSpot.
A website that compounds
Organic performance keeps climbing quarter after quarter.

Pages from the redesigned Matilda International Hospital website shown in device frames