UAE/GCC
A year after officially entering the GCC market with a new office in Dubai, we're launching our new regional website, and it's in both Arabic and English!
I’m thrilled to share that we’ve soft‑launched our new UAE website, thoughtfully built for the GCC region in both English and Arabic. Rather than just a refreshed design, this new site is a real commitment—to speak your language (literally) and serve your needs directly.
Why did we take this step?
- Our global .com site, while performing strongly for Hong Kong and Mainland China, wasn’t ranking as well for Dubai and the GCC.
- With Google’s latest updates, we found ourselves optimising regionally—or choosing one region over another.
What can you expect on the new site?
- Helpful, region‑specific content across formats: video, text, audio
- Case studies and thought leadership focused on solving AI, CRM, and growth challenges in healthcare, professional services, and manufacturing
- Full localisation in English and Arabic for meaningful engagement
What happens next?
We’ll be watching closely to see whether the localized .ae domain, coupled with local content and tied to Google Business Profiles and YouTube, truly delivers more regional traction. If it doesn’t perform as hoped, HubSpot makes it easy for us to pivot—with sub‑domains or folder structure under the .com instead.
Meanwhile, our global site revamp is still coming—but we’re applying everything we learn here to tailor versions for Hong Kong and Mainland China, with bespoke content, distribution channels, and industry positioning. And to our friends at HubSpot Singapore: rest assured, we remain deeply committed to our Hong Kong business and are not neglecting that market for a second.
A huge thanks
Massive kudos to our in‑house team for powering through multiple rounds of revisions to get this over the line.
Final thought
We’re here to serve the GCC with precision, relevance and purpose. Check out the new site at chooseoxygen.ae to explore how we’re supporting AI, CRM and growth in healthcare, services, and manufacturing, all tailored for you.
Thanks,
Laurent
